National customer intelligence
MC
Marc Chevalier
National CRM · Audi Canada
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Reachable customers
318,240
↑ 1.8%
Of 412,800 known profiles · 77.1% with a permitted channel
Coverage 47 of 49 dealerships reporting
77.1%
77.1% now · 75.3% last quarter
Target 80.0%
Identified households
286,400
↑ 4,200
1.44 profiles per household · shared-address grouping
Deterministic match on owner record and address
98.1%
98.1% of plan · 96.6% last quarter
Plan 292,000
Vehicle ownership matched
91.2%
↑ 0.9%
376,480 of 412,800 profiles hold a matched VIN
36,320 unmatched · VIN without an ownership record
91.2%
91.2% now · 90.3% last quarter
Target 95.0%
Declared interest coverage
64.2%
↑ 2.8%
265,020 of 412,800 hold at least one declared interest
Zero-party only · stated by the customer
64.2%
64.2% now · 61.4% last quarter
Target 70.0%
Lifecycle cohorts
412,800 profiles · every profile sits in exactly one cohort · Q3 2026 to date
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Relationship value against health
Aggregate cohorts · profile counts
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Counts and shares of the 412,800 known profiles · the color band marks the relationship state
Declared interest distribution
Of 265,020 profiles holding an interest
265,020
profiles with a declared interest
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Declared interest by region
Region
Share
Top interest
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Regional opportunity
Profiles
Reachable
Region
Profiles and reachable
Renewal cohort
Priority action
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As at 14 Sep 2026 · Sources: dealer transactional feed, national contact history