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Journey canvas · Contract maturity, always on Event-triggered journey · cohort entered 1 Jan to 1 Mar 2026, every entry past its 180-day window
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Trigger · contract maturity date reaches 120 days Opens are not counted as a response Entry basis · individual event, evaluated daily Exit · appointment booked, pause recorded, or 180 days elapsed
Program calendar Event journeys and batch campaigns are counted separately
Program Type Audience Progressed Dealerships
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Dealership participation Share of eligible audience actioned locally
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Contact pressure Against the agreed contact budget of 4 per quarter
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Pressure and progression exceptions Owner and due date on every row
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Owner · {{ e.owner }}Review exception
National brand campaign performance matrix Creative variant against Environics cohort · Q3 2026
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Campaign and variant Reached Open rate Click / reply Linked sales
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Live inventory and equity optimization opportunities 3 proposals · built from this dealership's DMS and finance ledgers
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COHORT BASIS
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Follow-up queue · 18 customers, 23 open steps Journey step reached, waiting on a person
Customer Journey step Advisor Waiting State
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Bookings from journeys This week
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Paused customers Commercial steps held
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Local retail journey funnel Customer-pay and new sales opportunities
Journey stage Active Progressed Dealership conversion Benchmark
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LAPSED ANOMALY
Lapsed re-engagement converts at 5.5% against an 11.2% regional benchmark. Cold files are not being revived at this dealership, which is a staffing focus decision rather than a data problem.
Local operational exceptions ledger 3 this week
Staff compliance against contact pressure and stated preferences
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As at 14 Sep 2026 · Sources: dealer transactional feed, national contact history