Live regional volume deficits 49 dealership nodes against monthly target volume

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Attribution evidence · one completed transaction Vision campaign → customer response → dealership action → completed transaction · each step with its date and source

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Credit the method supports

Campaign contribution Each transaction credited once, to the last qualifying evidence in the window

Campaign or journey Evidence type Outcomes Credited Cost basis

Credited revenue, all campaigns $111.0M $4.82M spend

Campaign rows total $111.0M credited against $4.82M of campaign spend · a 23.0× revenue multiple, not profit revenue multiple. Every transaction is credited once. Vehicle campaigns use a four-month lookback; service campaign windows are defined separately per campaign. Unlinked value is reported separately and never included in credited revenue. Reconciliation to the DMS confirms a transaction's value; it does not establish what caused it. Revenue multiple of 23.0× is credited revenue divided by campaign spend, not profit revenue multiple.