PURPOSE-BUILT FOR AUTOMOTIVE
The Intelligence Layer for Automotive CRM
Unifying CRM, customer, vehicle, service, finance and behavioral data into a living view of every relationship. It understands where each customer is, anticipates what comes next and enables smarter, more relevant action across the brand and dealership network.
Manufacturer and brand systems
Customer, vehicle, order and ownership information
Dealer management systems
Sales, service history, repair orders and transactions
CRM and workflow platforms
Leads, opportunities, contact history and follow-up
Finance and ownership products
Agreements, maturity dates, renewals and service plans
Digital channels
Website, campaign, configurator, app and booking activity
Customer preferences and care
Interests, language, contact preferences, satisfaction and unresolved needs
Market and audience intelligence
Segmentation, geography, market share and return-to-market insight
Operational context
Approved content, offers, inventory, costs and delivery capacity
Vision Intelligence Engine
Enterprise-grade automotive operating system
Connect and validate
Match records, resolve duplicates and retain source history.
Understand the relationship
Combine lifecycle, ownership, preferences and engagement.
Identify and prioritize
Recognize needs, retention risks and commercial opportunities.
Coordinate the next action
Determine eligibility, timing, owner, channel and approved content.
Measure and improve
Connect outcomes to activity and apply evaluated learning.
Permissions and consentContact limitsAccess controlsBrand standardsApprovals
Enterprise›Market›Region›Dealer group›Dealership
Customer journeys and campaigns
Acquisition, welcome, ownership, service, renewal and retention
Sales and service actions
Advisor briefs, prioritized follow-up, appointments and recovery
Business and network intelligence
Audience coverage, geographic opportunities and dealership priorities
Performance and commercial outcomes
Engagement, conversion, retention, linked sales, service revenue and financial contribution
Responses, transactions, corrections and evaluated learning return to the record and the engine.
AREAS
CTCamille Tremblay12 YRS
ZERO-PARTYDeclared motorsport interest
FIRST-PARTYSaved RS e-tron GT build
TIMELINEA4 2015 · Q5 2019 · Q7 2023
Customer & Brand
Customer & Relationship Intelligence
Understand every customer through a connected view of their vehicles, preferences, behavior and ownership history.
Profiles · signals · historyExplore more →
AS THE CUSTOMER RECEIVED IT
Driving event · guest program
Customer & Brand
Brand & Experience
Deliver consistent, personalized brand experiences across digital, dealership and ownership touchpoints.
Touchpoints · tone · assetsExplore more →
SERVICE RETENTION BY VEHICLE AGEYR 1–7
Year 4 cliff edge
92%79%64%52%31%
Customer & Brand
Ownership, Aftersales & Loyalty
Support owners with timely care, service and experiences that build satisfaction, advocacy and long-term loyalty.
Care · service · advocacyExplore more →
ENQUIRYTEST DRIVEPURCHASERENEWAL
Held · care moment
A branch can pause the journey without ending the relationship.
Marketing & Growth
Marketing & Lifecycle Journeys
Coordinate relevant communications and actions from first interest through purchase, ownership, renewal and win-back.
Journeys · timing · triggersExplore more →
Une invitation privéeRépondre
ENFRSMS
Marketing & Growth
Content & Campaign Production
Create, localize and approve brand-consistent campaigns across dealerships, languages and channels with quality and control.
Components · languages · approvalsExplore more →
Today's showroomMON 14 SEP
09:00R. Ferland · renewalArrived
10:15T. Okafor · appraisalConfirmed
11:30S. Lambert · test driveTo confirm
3 of 9 shown · five advisors on shift
Marketing & Growth
Dealership & Sales Enablement
Give dealership teams the insight and tools to turn customer interest into test drives, sales and lasting relationships.
Briefs · follow-up · appointmentsExplore more →
Source feedsSTATE · CADENCE
OMD daily feed · via Audi ITDAILY
Dealer transactional · Vision portalDAILY
Salesforce · national contact historyNIGHTLY
Audi Finance · contract maturityWEEKLY
myAudi · activation and vehicleDAILY
Data & Operations
Connected Automotive Data
Connect customer, vehicle, sales and service data into a reliable foundation for coordinated action across the network.
Feeds · matching · schemaExplore more →
CREDITED REVENUE · Q3 TO DATE
$111.0M23.0× spend
10.3%41.6%2.0%46.1%
Data & Operations
Performance & Revenue Intelligence
Understand how marketing, dealership activity and customer engagement contribute to completed revenue and retention.
Attribution · retention · linked revenueExplore more →